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Like any anticipated Disney release, The Little Mermaid has inspired dozens of imaginative product launches and collaborations ahead of the films May release. But the best of the bunch might be this haircare set from Carols Daughter, made specifically for those with natural curls and textured hair to perfect their own mermaid locs.
The Vanilla Leave-In Conditioner Set, a limited-edition release for Black hair made in collaboration with the Disney film, is a nod to Halle Baileys decision to maintain her natural hair in her portrayal as Ariel. Baileys long, textured locs seen in the film, which she achieved without a wig, is an important moment for representation and Baileys identity, as the movie presents Disneys first Black Ariel (andfirst Black princessin a live-action movie.)
Like most of the products from the Black-founded haircare company, the leave-in treatment is engineered to enhance natural curls just like Baileys. With just a few spritzes on wet or damp hair, it replenishes moisture, improves manageability and adds shine, while a blend of soy protein and pro-vitamin B5 helps the hair become stronger and breakage resistant during detangling. Plus, the conditioner is made with natural moisturizers (not synthetic silicones) for true hydration that doesnt rinse away. In addition to the conditioner spray, the Little Mermaid gift set also comes with kids brush and comb in a bright aqua blue.
Founded by Lisa Price more than 20 years ago, Carols Daughter has grown to become a top-selling natural haircare brand, with backing from bold-faced names such as Jay-Z, Oprah Winfrey, Will Smith and Jada Pinkett-Smith. In 2014, Price sold the company to Lreal at an estimated value of $27 million. Price maintains that although the company is no longer technically Black-owned that it is Black-led, with Price still leading the charge on product development and brand vision.
Buy Carols Daughters Little Mermaid Haircare Gift Set below, and check out more limited-edition Little Mermaid merch here.
The Little Mermaid Haircare Gift Set for Curly Hair
Courtesy of Amazon
Carols Daughter and Disneys The Little Mermaid Hair Care Gift Set for Curly Hair $11.97 Buy Now On Amazon