Jennifer Lawrences new R-rated comedy, No Hard Feelings, hits theaters this weekend and made $2.15 million in previews at the box office.
The raunchy comedy from Sony is predicted to open with a soft $12 million in its opening weekend, which may not bode well considering its $45 million budget. Its been a tough time for R-rated comedies at the box office lately, with the once profitable genre nearly going extinct. Besides this years Cocaine Bear, which made $87 million worldwide, the last few comedies, like Sony and Bert Kreischers The Machine, Billy Eichners Bros, Sebastian Maniscalco and Robert De Niros About My Father and Jo Koys Easter Sunday, havent not found much box office success.
Lawrence stars as Maddie, an Uber driver facing bankruptcy after her car is repossessed, in No Hard Feelings. But her luck changes when she accepts an odd Craigslist ad from two parents who want their awkward, 19-year-old son to try dating before going to college. In exchange for a new car, Maddie teaches the introverted Percy (Andrew Barth Feldman) how to drink, party, skinny dip and much more.
No Hard Feelings is directed by Gene Stupnitsky, a writer and director on The Office who made his directorial debut with 2019s R-rated comedy Good Boys. That film, about sixth-graders who get caught up in several adult misadventures, made $2.1 million in previews and opened with $21 million at the box office. It ended its run with $111 million worldwide.
Warner Bros. The Flash is expected to remain No. 1 this week with $22 million to $25 million in its sophomore outing. That would be around a 60% drop from its $55 million opening last weekend. Pixars Elemental is aiming for $14 million to $16 million in its second weekend, and Sonys Spider-Man: Across the Spider-Verse could web up around $13.5 million to $15 million in its fourth weekend. After its initial limited release, Wes Andersons Asteroid City is targeting $7 million to $8 million in its first weekend going wide.