LaLiga Studios, created by Banijay Iberia and Spains LaLiga soccer league, is expanding its management team as it has created a new doc co-production, The Power of Our Ftbol.
Paz Prez Sanz, Marta Ruiz and Anabel LpezAntolnare set to join the company as art director, director of new projects, and director of production respectively.
Sanz comes on board after four years at Real Madrid TV, having created assets for multiple TV companies including Movistar Plus+, Cuatro, Telecinco and Canal+ and worked on campaigns for Disney, AXN, Discovery Max, Turner (TNT and Boing), Comedy Central, MTV and Ondas.
With over 25 years in the industry, Ruiz boasts recent credits as director of Ya Son Las Ocho and Secret Story: ltima Hora, and developed Insiders for Netflix. Prior to this, she was the director of new projects at Cuarzo Producciones (Banijay Iberia), where she developed and adapted international formats Mira Quin Salta!, Find My Family, and The Village.
Lpez Antoln previously acted as production manager at La Nueva TV, overseeing formats such as Madrileos por el Mundo. Prior to that, she was director of production at Magnolia, Viento and Agua Films, Verve Media, as well as head of production at Fremantle, Big Bang Media and Secuoya, developing and launching numerous formats including Camera Caf, X Factor and Amores que Duelen, and in addition worked at Discovery as promotions manager for Spain, France and Portugal.
Co-produced by IMA (Banijay Iberia) and LaLiga Studios, The Power of Our Futbol turns on LaLigas shift in its corporate image. However, this is more than just a rebrand story, it is a tale of profound change, an empowerment, a bold statement of the recognition of the power of football, LaLiga Studios said in a press statement.
Chalo Bonifacino Cooke will executive produce the documentary, which explores the depth of this transformation, in a global context, and the changes in fan habits.
We are thrilled to bolster LaLiga Studios leadership team withPaz, Marta and Anabel, whose experience speaks for itself. I know their shared passion, knowledge and creative thinking will be the perfect combination to deliver a rich slate of sports content, Chalo Bonifacino Cooke, managing director LaLiga Studios, said in a statement.
With Cooke as executive producer, The Power of our Ftbol will focus on LaLigas shift in corporate image yet pegs itself more than a simple rebrand story. The doc, rather, tells the tale of profound change and empowerment that centers the global context, fan habits and potent reach of the sport as it continues to make an impact on society, gaining new audiences.
Led by CEO Pilar Blasco, Banijay Iberia was formed in 2020, following the merger of Banijay and Endemol Shine. In February, LaLiga Studios was born from an agreement between Banijay Iberia and the football league, with scar Mayo asexecutive director.