Lee Cronin is very particular about blood.
Cronin, the Irish writer and director of Evil Dead Rise, the fifth feature installment in the cult horror series, lights up when discussing gore on set.
We used 6,500 liters [1,717 gallons] of blood on the movie, he said. That is real, sticky, cooked movie blood. We had to hire out this industrial kitchen to cook the blood and keep it fresh, be able to heat it up, because characters are covered in it. There was a lot of management of liquid in this movie. I wanted blood to be a character, so it was important we got the viscosity and look just right.
Beyond that, Cronin was keen to keep every element of the production top-notch, given the legacy of Sam Raimis series. Before Raimi was a blockbuster name, helming the Spider-Man trilogy of the 2000s and VFX-heavy projects like 2022s Doctor Strange in the Multiverse of Madness, he got his start directing the 1981 microbudget hit The Evil Dead. Focusing on Deadites (demons that inhabit bodies) that are unleashed by reading from a version of the Book of the Dead, the malleable premise spawned two direct sequels, a spinoff series, a 2013 reboot, video games, comic books and even a musical.
Although Cronin had helmed only one full-length feature 2019s well-received The Hole in the Ground the directors worked together on the Quibi anthology series 50 States of Fright, which led Raimi to encourage Cronin to pitch his take on the Evil Dead series. After developing the idea with Raimi collaborator Romel Adam, Cronin had what he calls his Hollywood moment in a brief pitch meeting.
I met with [producer] Rob Tapert and Sam in L.A. and gave them the pillars of the story, he says. I had the conversation in a room with them for 15 minutes and left. My agents rang me and said, Evil Dead is yours. And Im like, What does that mean? And they said, Its yours to lose if you dont get it right. So then you really have to double down to start writing.
In terms of the story, Rise goes in wildly different directions from previous chapters while retaining the gonzo vibe. The first two Evil Dead movies centered on leading man Bruce Campbell battling evil in a cabin in the woods. Cronins vision is, at its core, a heartfelt story about a mother, her sister and her three children fighting for survival in a large apartment complex. Despite the changes, Cronin says Raimi had one key piece of advice for fitting into the Evil Dead world.
Sam is a really good, simple communicator, Cronin says. His advice: Make sure the Deadites are really scary and use the book. My answer was Of course. Its an interesting insight into Sam and his trust when he hires a filmmaker. He wasnt making the assumption that Id do those things; he just wanted me to tell my story my way.
But the ultimate seal of approval for an Evil Dead movie is scaring the shit out of audiences. At last months rowdy SXSW world premiere, crowd reactions proved that Cronin delivered and horror Twitter hasnt stopped buzzing.
I watched at the European premiere last night and sat in a room of people that were so terrified, and I thought, Oh, my God, this film is so hardcore. I cant believe what Ive done here. I feel really bad for everybody in the room, Cronin says.